On this episode of 2 White Lights, I interviewed the founder and creator of Notorious Lift Slippers (@notorious_lift)Joe Chau (@thenotoriousemperor). Joe and I discussed his motivations for creating his deadlift slipper, if he thought his company would expand the way that it has in the past year, his future plans with his brand, and other bushiness ventures he'd like to create. Joe also discussed if he'd rather trade his company in for an all time deadlift, we discussed our personal Mount Rushmore's of deadlifters, he interviews me on my deadlift technique, and I pitch him subpar business ideas.